Privacy Policy
Last Updated: 2026
This Privacy Policy explains how melthamfabricationsltd.co.uk ("we," "us," "our," or "Site") collects, uses, discloses, and safeguards your information when you visit our website, including all associated content, functionality, and services offered thereon (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using this Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in various ways, including:
- Personal Information: When you voluntarily provide it, such as your name, email address, phone number, and postal address when completing forms or signing up for newsletters.
- IP Address: Your Internet Protocol (IP) address is automatically collected when you visit our Site to help us understand your location and device information.
- Cookies: We use cookies and similar tracking technologies to enhance your browsing experience and gather usage data (see Cookie Policy below).
- Usage Data: Information about how you interact with our Site, including pages visited, time spent, clicks, and referral sources.
- Device Information: Browser type, operating system, device type, and other technical specifications.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To analyse Site traffic, user behaviour, and engagement patterns to improve user experience.
- Affiliate Tracking: To track clicks, referrals, and conversions for affiliate marketing purposes and commission calculation.
- Site Improvement: To enhance Site functionality, fix technical issues, and develop new features.
- Communication: To respond to inquiries, send newsletters, and provide updates (with your consent).
- Legal Compliance: To comply with legal obligations and protect against fraudulent activity.
- Marketing: To deliver targeted content and promotional materials (where permitted by law).
Cookie Policy
We use cookies and similar technologies to track activity on our Site and hold certain information. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Necessary for Site functionality and security.
- Analytics Cookies: Track user behaviour and Site performance.
- Affiliate/Marketing Cookies: Used to track referrals and affiliate conversions.
- Preference Cookies: Remember your settings and preferences.
Opt-Out Options:
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect Site functionality. You may also opt out of certain analytics services through third-party opt-out mechanisms provided by those services.
Third-Party Links
Our Site contains links to third-party websites, including casino operators and other affiliate partners. This Privacy Policy applies only to our Site. We are not responsible for the privacy practices, content, or security of third-party websites. When you click on external links, you leave our Site and are subject to the privacy policies of those third parties. We strongly encourage you to review the privacy policies of any casino or affiliate website before providing personal information or engaging in gambling activities.
Your Rights
Under UK and applicable data protection laws, including the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right of Rectification: You may request correction of inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: You may request limitation of how we use your data.
- Right to Data Portability: You may request your data in a structured, commonly used format.
- Right to Object: You may object to certain processing activities, including direct marketing.
- Rights Related to Automated Decision-Making: You have rights regarding profiling and automated decisions.
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Retention periods vary depending on the type of information and the purpose for which we use it:
- Personal information collected for newsletter subscriptions is retained until you unsubscribe.
- Affiliate tracking data is retained in accordance with affiliate programme requirements, typically 12-24 months.
- Analytics data may be retained for up to 24 months.
- Information required for legal or regulatory compliance is retained for the duration specified by applicable laws.
Upon request, we will delete or anonymise your personal data unless we are legally required to retain it.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Email: [email protected]
We will respond to your inquiry within 30 days or as required by applicable law. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.
Information Commissioner's Office (ICO):
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Phone: 0303 123 1113
Website: www.ico.org.uk